Another Hotel Chain Trusts Loguers with Their Sales Management
Loguers continue their dynamic growth, further strengthening their footprint in the hotel sales sector and confirming their leading role in the Greek market. The partnership with Athens Prime Hotels marks another strategic step in expanding their presence within the premium urban hospitality segment.
Athens Prime Hotels
Athens Prime Hotels, with a strong presence in the center of Athens, represent a prime example of modern urban hospitality, focusing on design, guest experience, and attracting a demanding international audience. In a highly competitive environment, where differentiation and demand quality are key success factors, the choice of Loguers as a strategic partner highlights the importance of specialized sales and distribution management.
This collaboration is part of a broader framework of strategic partnerships already established by Loguers with hotel chains such as Solimar Hotels. Through these partnerships, the company has built a strong presence in key tourist destinations across the country, covering a wide range of hospitality offerings — from large resort complexes to boutique hotels with a strong identity.
The Strategic Expansion of Loguers in Premium Urban Hotels
Strengthening their presence in the premium urban hotel sector is a natural evolution of Loguers’ strategy. These properties require a high level of expertise, with a focus on brand positioning, sales channel management, and the development of direct bookings. Within this framework, Loguers leverage their extensive experience in international distribution channels, combined with their fully in-house marketing approach, delivering comprehensive solutions with a direct impact on revenue.
The continued growth of Loguers reflects the market’s transition toward more strategic and specialized partnerships in the fields of sales and revenue management.
Comment from the Managing Director of Loguers
As noted by Markos Georgiou, Managing Director of Loguers, “our collaboration with Athens Prime Hotels confirms the momentum our company has built across different market segments, particularly within the premium hospitality space.” He also emphasized that “our strategy focuses on creating real value for our partners through strengthening the direct channel, increasing net revenue, and the targeted use of all available digital tools.”
Comment from the Athens Prime Hotels Group
The importance of this partnership is also highlighted by Paris Tzortzakis, General Manager of the Athens Prime Hotels group, who stated: “Choosing Loguers was a strategic decision for us, as we were looking for a partner with deep understanding of modern hotel distribution and proven ability to increase direct revenue. In a highly competitive environment such as Athens, proper channel management and strengthening direct demand are critical for the sustainable growth of a premium urban brand.”
