Condor Holidays’ First Roadshow in Crete
The Loguers Hotel Sales & Marketing team attended the first Condor Holidays Roadshow on Thursday, April 23, 2026, in Heraklion, hosted at Mitsis Selection Laguna.
A New Approach to Tourism Product Distribution
Condor Holidays’ Strategy: Quality & Direct Distribution
Condor’s vision is to evolve from an airline into an independent holiday provider, fully controlling the traveler experience through exclusive flight-and-hotel packages.
The pillars of this new model include:
- Digital-First & Direct: Distribution is carried out exclusively online (B2C) through Condor’s own channels, ensuring a direct and transparent relationship with customers.
- Operational Stability: With 80% of fuel already secured and 50% of 2026 capacity already sold, the flight program offers maximum stability.
- Dynamic Pricing: Strong focus on flash sales and continuous market benchmarking to ensure absolute competitiveness.
- Core Portfolio: Instead of maintaining a massive inventory, the company focuses on a selected network of hotels that meet strict quality and aesthetic standards.
Why Roadshows Still Matter
In an era dominated by digital communication, the value of physical presence is more important than ever.
Roadshows provide:
- Direct contact with decision-makers
- A real understanding of market trends
- Opportunities to build strong and long-lasting partnerships
For hotel sales & marketing professionals, these meetings translate into a meaningful competitive advantage.
What This Indicates for the Upcoming Season
The messages emerging from the roadshow are particularly positive and point toward a dynamic tourism season ahead.
Key trends shaping the upcoming season include:
- Growth of airline-led holiday packages
- Strong demand from European markets
- Increased competition requiring more targeted positioning strategies
For hotels, success will depend on:
- Flexibility
- Strategic partnerships
- A clear and differentiated identity
Closing Thoughts
The Condor Holidays Roadshow in Crete was not just another event. It was a clear indication of the direction the industry is moving toward: greater innovation, stronger partnerships, and a more strategic approach.
At Loguers Hotel Sales & Marketing, we believe that continuous engagement with the market is essential for growth and success. Through initiatives like these, we strengthen our industry knowledge and help hotels seize new opportunities and enhance their market position.
The new season looks highly promising – and we are ready for it.
