MARKETING
Audiences & Campaigns
- Launching dynamic remarketing campaigns for website visitors with scenarios, based on their actions (availability search, booking page).
- Implementing scheduled supportive campaigns for early bookings, last-minute deals, and special offers.
- Conducting campaigns for dynamic audiences - Dynamic Audiences.
- Real-time access to location-based audiences (visitors), customers, and other demographic criteria.
- Creating customized audiences based on history (emails), website visitors, and search engine users.
Social Media & Reputation Management
- Customized strategies for each platform with an annual plan.
- Creating/growing communities through targeted posts.
- Refining communication information, offerings, photos, descriptions, as well as setting up accounts on Facebook, Instagram, TikTok & Google My Business channels.
- Conducting Brand Protection and Brand Awareness campaigns.
- Influencer Collaborations for Hotel Promotion.
Frequently Asked Questions
What does Loguers' digital marketing strategy for hotels include?
Our strategy covers the entire guest journey, including Social Media management, Google & Meta Ads, Metasearch marketing (Google Hotel Ads), Email marketing, and Website Conversion Rate Optimization (CRO).
How do digital marketing services help increase direct bookings?
By implementing advanced retargeting strategies and optimizing your “Book Now” funnel, we minimize dependency on OTAs and drive high-intent traffic directly to your hotel’s booking engine.
What is the role of Content Marketing in the hospitality industry?
Content is key to storytelling. We create high-quality visual and written content that highlights your hotel’s unique selling points, improving engagement on social media and boosting your SEO rankings.
How do you manage Google Hotel Ads and Metasearch engines?
We integrate your booking engine with major metasearch platforms, allowing your direct rates to compete head-to-head with OTAs, ensuring you capture the guest at the final stage of their search.
How do you ensure a high ROI on my hotel’s advertising budget?
We focus on data-driven marketing. By analyzing booking patterns and guest demographics, we allocate your budget to the most profitable markets and channels, constantly monitoring the ROAS (Return on Ad Spend).
Can digital marketing help improve my hotel's online reputation?
Yes. Our digital marketing services include monitoring guest feedback and implementing strategies to encourage positive reviews, which directly correlates with higher occupancy and pricing power.
Why is SEO important for hotels in a competitive market?
Digital marketing starts with visibility. A strong SEO strategy ensures that when potential guests search for accommodations in your destination, your hotel appears on the first page of search results.
Why should I choose a specialized hotel digital marketing agency like Loguers?
General marketing agencies often miss the link between marketing and room inventory. At Loguers, we synchronize your marketing campaigns with your revenue strategy, spending only when and where you truly need the occupancy.
