What does a hotel sales management company do?
A hotel sales management company takes responsibility for the commercial operation of a hotel —
designing the pricing strategy, managing distribution channels (OTAs, direct, tour operators,
wholesalers), monitoring competition, and optimizing every booking source to maximize NET
revenue. At Loguers, this is combined with in-house marketing so sales and demand generation work
as one system rather than two disconnected departments.
How is Loguers different from a typical hotel consultant?
Consultants usually deliver recommendations and leave execution to the hotel. Loguers operates as
a strategic partner that takes ownership of day-to-day commercial decisions — pricing, channel mix,
content, promotions, reporting — while the hotel team focuses on operations and guest experience.
We are also a leading hotel sales management company in Greece, recognized two consecutive
years at the World Travel Awards and consistently honored with Gold at the Greek Hospitality
Awards.
What types of hotels do you work with?
We partner with more than 140 hotel brands across 25+ destinations in Greece, ranging from
boutique properties and family-run hotels to resorts and luxury units. Our framework adapts to each
property's category, location, and seasonality rather than applying a one-size-fits-all model.
Which services are included in hotel sales management?
Sales planning and targeting, online sales and OTA management, rate parity, revenue and yield
management, merchandising and flash sales, financial and statistical analysis, market and
competitor analysis, content management, reservation management, and offline sales (tour
operators and travel agents).
How does Loguers help increase direct bookings?
Direct bookings grow when three things align: visibility (SEO, content, paid media), conversion
(booking engine UX, rate competitiveness, trust signals), and retention (CRM, returning-guest
programs). Our integrated marketing department supports the sales team across all three, so direct
channel growth doesn't come at the cost of OTA performance — both grow together.
What results can a hotel realistically expect?
Results vary by property, but our portfolio sample shows an average 52% increase in Room Nights
and 99% increase in NET Revenues within three years of partnership. After the first season alone,
sample hotels saw an 81% increase in Room Nights and 77% increase in NET Revenues. Free
performance analyses are available before any commitment.
How do you handle pricing across different sales channels?
We enforce strict rate parity across all distribution channels while using sales tools — flash
promotions, mobile rates, member rates, package deals — that allow strategic flexibility without
breaking parity agreements with OTAs.
How is performance reported back to the hotel?
Hotels receive structured financial and statistical reports covering channel performance, ADR,
RevPAR, occupancy, pickup, pace versus prior year, and competitive set positioning. Reporting
frequency and depth are agreed at the start of each partnership.
Do you work with hotels outside Greece?
Loguers’ core expertise and partner network are concentrated in the Greek market, where we hold a
leading position. We evaluate international partnerships case by case based on fit with our
methodology and team capacity.
How does the partnership process start?
It begins with a free hotel performance analysis. Our team identifies the specific gaps affecting
current performance — whether in pricing, channel mix, content, or marketing — and presents a
tailored proposal. There is no commitment required to receive the analysis.
What awards has Loguers received?
Loguers has been named Greece’s Leading Hotel Sales Management Company at the World Travel
Awards for two consecutive years (2024 and 2025), and has consistently received Gold at the Greek
Hospitality Awards in the Sales category, alongside multiple additional distinctions in marketing,
digital marketing, and management consulting categories.
How can a hotel get in touch?
Through the contact form on the website, by phone at +30 210 6844773, or by email at
[email protected]. Our offices are located at Kifisias 56 and Delfon, 151 25, Marousi, Athens.