Hotel Sales & Market Insights - Santorini Edition
The Santorini Hoteliers Association, in collaboration with Loguers Hotel Sales & Marketing, is organizing Hotel Sales & Market Insights | Santorini Edition on Monday, 12 October 2026, at The Majestic Hotel Santorini — a specialized event dedicated to hotel sales, Revenue Management, distribution channels, and the latest developments shaping the hospitality market, with a particular focus on Santorini.
At a time when the travel market is constantly evolving, distribution channels are changing, technology is increasingly influencing commercial decisions, and data is becoming essential to hotel strategy, the event brings together executives from leading companies across the international travel and hospitality ecosystem.
Expedia Group, MTS Globe, Lighthouse, webhotelier | primalRES, BeSafe Group, and Loguers come together for an event designed to encourage the exchange of knowledge, data, trends, and real market insights around the present and future of the hospitality industry.
SALES. DATA. DISTRIBUTION. MARKET INSIGHTS.
How is the travel market evolving? How is traveler behavior changing? How are distribution channels being reshaped? And which data can hoteliers leverage today to build a more effective commercial strategy for the upcoming season?
Hotel Sales & Market Insights | Santorini Edition creates a space for meaningful knowledge exchange between executives from the international travel industry and hospitality professionals in Santorini.
RSVP – Reserve your seat here.
Meet the Speakers
Eleftheria Lagou | Market Manager, Greece | EMEA Market Management, Expedia Group
Eleftheria Lagou is an experienced professional in tourism and strategic partnerships and currently serves as Market Manager, Greece | EMEA Market Management at Expedia Group.
In her role, she works with leading hotel chains in Greece and abroad, supporting their commercial growth and strengthening their advertising visibility across the Expedia Group ecosystem.
Her experience in the online travel market and hotel partnerships brings the perspective of one of the world’s leading travel ecosystems to the event, at a time when online distribution, visibility, and understanding traveler behavior have become essential components of a hotel’s commercial strategy.
In parallel, she serves as Global Communications Chair of the Ability Inclusion Movement, promoting inclusion and accessibility.
Meet the Speakers
Pavlos Gorogias | Head of Commercial Greece, MTS Globe
Pavlos Gorogias, Head of Commercial Greece at MTS Globe, brings experience spanning multiple areas of the hotel and tourism industry.
His professional journey began with the management of a boutique hotel in Mykonos, before moving on to Booking.com as an Account Manager, where he gained first-hand experience in online distribution and commercial partnerships with hotels. He has also worked as a Contractor, further expanding his expertise in Tour Operating and travel distribution.
Today, he specializes in Tour Operating, B2B & Multi-Channel Distribution, Revenue & Yield Optimization, and Strategic Contracting, combining hands-on hotel experience with extensive knowledge of international sales and distribution channels.
His participation brings the tour operator, B2B partnership, and multi-channel distribution perspective to the event, at a time when achieving the right distribution mix is increasingly important to a hotel’s commercial performance.
Meet the Speakers
Charalampos (Lambis) Bounias | Account Executive, Groups & Global Chains, Lighthouse
Charalampos (Lambis) Bounias combines expertise in hospitality technology with extensive knowledge of the hotel market and an active academic career.
Since 2025, he has been part of Lighthouse as Account Executive, Groups & Global Chains, representing the company across Greece, Cyprus, and Bulgaria and working with major hotel groups and chains.
His professional journey includes establishing Holidu’s first Greek office, where he served as Founding Sales Manager from 2022 to 2023, followed by his role as Account Manager at Booking.com from 2023 to 2024, managing hotel group partnerships in Mykonos, Rhodes, and Athens.
Since 2023, he has also been active in education, teaching at BCA College, University of West London, and The Alpine Center, with a focus on travel technology, innovation, and sustainability.
Since 2025, he has also served as a committee member of HSMAI’s Connecting Future Leaders, contributing to the connection between the next generation of hospitality professionals and the industry’s ongoing evolution.
His multifaceted experience brings together data, hospitality technology, distribution, and innovation, highlighting the role modern tools and market intelligence can play in smarter commercial decision-making.
Meet the Speakers
Giorgos Zaras | Business Development Manager, Loguers
Giorgos Zaras, Business Development Manager at Loguers, has been active in the hospitality industry for the past 12 years, specializing in hotel sales and strategic commercial development.
He holds a Master’s degree in International Hospitality Management from the University of Derby and has previously worked at Booking.com, managing markets including Mykonos, Paros, and the Peloponnese.
Throughout his career, he has contributed to the strategic sales development of more than 60 hotels across different Greek destinations, gaining first-hand insight into the different commercial challenges hospitality businesses face depending on their destination, positioning, and distribution mix.
Through Loguers’ participation in the event, the discussion connects directly with the realities of the Greek hospitality market and the need for a commercial strategy that effectively brings together Sales, Revenue Management, Distribution, and Market Intelligence.
Meet the Speakers
Dr John Fotis | Deputy CEO, webhotelier | primalRES
With approximately 30 years of experience in marketing, tourism, and eCommerce, Dr John Fotis, Deputy CEO of webhotelier | primalRES, brings together extensive professional expertise and academic knowledge.
He is a Fellow of the Chartered Institute of Marketing in the UK and has developed an international consulting career, while his academic background includes teaching marketing at Bournemouth University and Leeds Metropolitan University.
He holds a PhD from Bournemouth University, with his research focusing on the impact of social media on travel-related decision-making.
His extensive experience in eCommerce, technology, and tourism distribution provides a comprehensive perspective on how travelers’ digital behavior, distribution systems, and technological developments are reshaping hotel strategy.
Meet the Speakers
Matina Kalogeropoulou | Sales Account Manager, BeSafe Group
Matina Kalogeropoulou, Sales Account Manager at BeSafe Group, brings 14 years of experience in tourism, having worked across different areas of the industry, from major tour operators and OTAs to resort hotels.
Throughout her career, she has held positions including Destination Supervisor, Market Manager, and E-Sales Manager, gaining a comprehensive understanding of destination operations, online commercial development, and hotel partnerships.
Today, through her role at BeSafe Group, she supports hotels in Greece and Cyprus in building a more stable and secure revenue base.
Her experience adds another dimension to the event, addressing revenue management, additional revenue opportunities, and the evolving relationship between hotels and today’s travelers.
From Market Insights to Networking
The exchange of knowledge does not end with the final presentation.
Following the event, at 19:30, participants will be invited to an Executive Networking Cocktail, offering the opportunity to meet the speakers, hospitality executives, and fellow industry professionals in a more relaxed setting.
It will be an opportunity to continue the conversation, exchange perspectives, establish new professional connections, and discuss the challenges and opportunities shaping the upcoming tourism season.
Hotel Sales & Market Insights | Santorini Edition
Monday, 12 October 2026
The Majestic Hotel Santorini
Doors Open: 16:30
Event: 17:00–19:30
Executive Networking Cocktail: 19:30
Free Entrance – RSVP Required
Participation is free of charge, but advance registration is required.
RSVP NOW – RESERVE YOUR SEAT HERE.
Hotel Sales & Market Insights | Santorini Edition
An event organized by the Santorini Hoteliers Association, in collaboration with Loguers Hotel Sales & Marketing.
