In today's completive market it is vital to take advantage of every opportunity out there. Our main objective is to increase the overall hotel's revenue as well as at the same time increasing the share of direct reservations.
To achieve this, we carefully analyse market trends as well as the competition. For this to be feasible we utilise the help of cutting-edge technology.
We aim at all times to achieve the best possible ADR supported by a continuous consultation throughout the season. Taken from the beginning - Loguers consult for better contracts, editing the content, analysing the market and finally provide reservations.
Loguers are implementing a marketing strategy to promote the hotel as a brand. A continuous development of targeted campaigns, stories, promotions and publications result in creating a community that increases the direct sales.
We build automations, customer engagement and concierge services through web and mobile applications. Combining industry standards tools, we support direct sales protect the security and content of the hotel.
Analysis of current status and definition of future strategy (forecast) / Actions planning
Room types (categories - structure), Rate Plans & Cancelation
Rate policy, Competitive analysis, Position in market
Constant monitoring of competition
We define a selling strategy around the published content of the property. We build a brand that will be stronger year after year
Keep the content of the property updated on all published media for new services, amenities and upgrades
Edit all content that is published in the website and mobile applications of the property
Distribution – Channel Management
Daily Arrival list
Contact Email / Phone support & enquires
Contract negotiation with offline and online travel agents and sales channels
Data import and content creation on all OTAs (descriptions, photographs etc)
Definition and import of pricing policies per channel (OTA)
Sync and operation of Channel Manager for all online channels
Price definition according to total availability and pax
Definition of special rates for groups (eg repeaters)
Activation / Use of special sales tools provided by OTAs
Flash Deals (eg booking.com, Expedia etc.) for special offers
Daily maintenance / operation of availability and prices
Packages & Offers
Analysis Booking window / Length of Stay / Price / Country / Channel / Conversions / Availability / Competition
Responsive website & native mobile applications for iOS & Android
Mobile apps serve as a guide, kiosk and concierge - served by automations
The concierge applications improve customer loyalty, relations and support
Direct bookings with zero commissions - be instantly bookable through your hotel website and reduce your dependency on third-party sales channels
The Channel Manager gives you incomparable reach and visibility online. Manage your rooms and rates in hundreds of hotel booking channels, in real-time
Loguers team will evaluate your content and set a strategy based on its promotion
In house photographers & videographers to supply quality content that will strengthen the core values of the product
Stylist available for every photo shoot
Specialised tools (360' / Drones)
Video production for overall or theme subjects
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